Interviews

In Their Own Words

Extended conversations with the directors, producers, actors, and executives shaping Nollywood's present and building its future. Long-form. Unedited in spirit.

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NollyPrime · Interview

‘We Spent ₦10 Million and the Platform Gave Us Nothing Back’: Ejiofor Chukwuemeka Uju of ilumin8 Movies on YouTube, Distribution, and the Lessons of Loving Rona

Ejiofor Chukwuemeka Uju of ilumin8 Movies speaks to NollyPrime about building a production company from Abuja, the ₦10 million they spent promoting Loving Rona on a virtual cinema platform that returned under fifty sales, why 40 percent to a platform with no audience is infrastructure pricing dressed as distribution, and where ilumin8 is headed next.

By Kate Adeyemi

Apr 10, 2026 6 min read Read Full Interview →

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In Their Own Words

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