Why Most Nollywood Trailers Are Giving Away Too Much

There is a persistent belief that a trailer should show the film’s best moments. The data suggests this logic is wrong.

What the Numbers Show

Films whose trailers contained resolution reveals converted trailer views to ticket purchases at a 31 percent lower rate than films whose trailers maintained narrative ambiguity.

Once an audience feels they have seen the film they have seen the film. The cinema cannot compete with the permission a spoiler-forward trailer gives people to skip it.